Big Al's Four Top Tips
From Tom "Big Al" Schreiter = a network marketing hero since 40+ years



Tip #1: The best book ever for network marketing.

Unfortunately, it is not any of my books.

The best book ever for our profession is Dale Carnegie's "How To Win
Friends And Influence People."

When I started network marketing 40+ years ago, I never knew there was a
science or rules for building rapport and relationships. They don't teach
those things in engineering classes.

This is probably the most important skill in our profession, yet most of us
don't know the step-by-step skills of how to do it.

This book is available at libraries for free. Anyone can afford to learn.
And because the book is so popular, used book stores have copies for only a
couple dollars.

==> Caution: Reading Dale Carnegie's "How To Win Friends And Influence
People" won'thelp your business. Reading one good idea after another good
idea seldom helps.

Instead, the best way to study this book is by reading one chapter at a
time, trying the techniques taught, and then reporting them with other
readers in a study group or conference call.

Sounds like a lot of effort? Yes. But I can't think of anything else that
could build the skills of your downline better. And a skilled downline that
doesn't quit is one of the fastest ways to success.


Tip #2: How to take the stress out of your week.

Distributors will call you day and night with questions, problems, and
personal drama. This takes away from prospecting, presenting, enrolling,
and building.

So how can you manage the interruptions of individual phone calls and
problems?

With a weekly team conference call. Set aside 30 minutes or one hour a week
to handle all these questions and problems.

When a distributor calls you with a challenge, say, "Please bring that up
on this week's team conference call. Many others may have a similar problem
and would like to hear our solutions."

After a few weeks, the productivity interruptions will diminish as your
team "gets it" ... that the weekly team conference call is where they can
bring up their challenges so that all can learn.

With the extra time that you will have, you can invest it into helping your
distributors build their teams faster and better.



Tip #3: Where to find the best leaders.

I am often asked, "So where can I find some good leaders like John?"

The answer is, "You won't find good leaders like John, because when John
was sponsored, he didn't look like the John you see today."

We sponsor ordinary people who learn to become accomplished leaders through
our mentoring and training. If someone is already a leader, this person is
probably very busy leading people already.

So maybe they are asking the question, "Where can I find good people who I
can train to become leaders?"

That's a much better question.

I am saying that if we want to go fishing, maybe we should go to where the
fish are. If 90% of leaders (36 out of 40) are sponsored by a relative or
friend, then why do we spend 90% of our time trying to find leaders through
these other methods?

I know many distributors who try calling cold leads, buy lists for
autoresponders, run newspaper ads, pass out flyers and they still haven't
contacted their warm market.

Crazy, isn't it?

It's like trying to go shopping by driving down a deserted country road. It
makes more sense to go shopping in a shopping mall.

So, if you have some new distributors who are struggling with these cold
market techniques, show them this survey.

Show them that they are nine times more likely to find a leader with
relatives and friends than all of the other methods combined!


Tip #4: How to give your distributors instant confidence.

Your new distributors are totally untrained, and have a fear oflooking
stupid or getting rejected. These are two really big fears that hold new
people back.

You can solve these fears quickly by giving your new distributors an easy,
rejection-free way to explain their business: The One-Minute Presentation.

With The One-Minute Presentation, there is no rejection. It is a simple
statement of how their business works.

With The One-Minute Presentation, anyone can answer the basic questions
prospects have about their business.


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